Elevating the presence of a global fertilizer company

CF Industries Holdings, Inc. is a manufacturer and distributor of agricultural fertilizers. The company is working to support the global transition to clean energy by utilizing carbon capture technology and harnessing the power of hydrogen.

To support an ongoing positioning campaign, we started by conducting research internally and externally to look at the current state of messaging, competitors, and the landscape overall to find the whitespace and opportunities for the company. We then developed key messaging to be leveraged both for internal and external communications. The new key messages were the basis for a slew of digital activities, including social and paid media strategy, website updates, other collateral pieces and ESG reporting.

Deliverables included: Social and paid content development, content strategy, web design, ESG report design

See more at www.cfindustries.com.

Project Type:
Content strategy, Campaign

Role:
Creative director