Creating a brand for a growing racial and disability justice organization

That Guy is an anti-binge drinking campaign targeted at young enlisted men and women in the military. The campaign use humor and hyperbole to reach their audiences and land punchy yet critical messaging. In 2015, we were tasked with creating a new section for the campaign website, as well as a monthly poster series to accompany the website content.

Deliverables included: initial creative concepting for campaign look and feel and website content, website design and photo/video shoot direction.

Creative direction by Allison Casey

Photo Direction

Project Type:
Campaign

Role:
Art Director
Designer