Reintroducing a digital marketing consulting firm

Stell is a consulting company that helps individuals and organizations navigate the digital world. The company was ready for an entire identity refresh to help take it to the next level, which included a new name. The naming process began with brainstorming and research, and ended with several pages of random words, sounds, and phrases. The ultimate winner, Stell, is an old Scottish word meaning ‘a protective enclosure for sheep or cattle.’ The word’s sentiment rang true to the type of partnership and expertise the company provides to its clients.

Once the naming process was complete, the branding process started. The logomark harkens back to a crest or seal from times past — tying into the origin of the company’s name. The color palette is minimal and primarily features blue, with neutral and red accents.

Deliverables included: brand workshop, company name ideation, brand positioning statements, visual identity, brand guide

Learn more at www.withstell.com